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Expo BenefitsWhy exhibit at the VisitScotland Expo?
VisitScotland Expo is Scotland’s flagship event for the travel trade and the only travel trade fair in the UK which exclusively promotes Scotland. Expo enables Scottish tourism businesses to promote their products and services to potential buyers from around the globe.

VisitScotland Expo welcomes buyers from all sectors of this global industry - coach tour operators, group travel organisers, tourism product wholesalers, specialist and independent tour operators and travel media.

VisitScotland Expo 2017 took place at the SEC, Glasgow on 26 - 27 April 2017and was attended by:
  • 276 exhibiting Scottish companies
  • 405 International Buyers from 33 countries attended the event
  • 196 UK based buyers.
Buyers:

The main reasons for International Buyers to attend were:
  • Meeting with established contacts (86%)
  • Make new contacts (82%)
  • Pick up new ideas / updating inspiration (82%)
For UK Buyers:
  • Make new contacts (76%)
  • Meet established contacts (74%)
  • New ideas / updating inspiration (70%)
79% of international buyers will feature a place they visited in future programmes.

Anticipated value of sales (12 month period) related to introduced/changed Scottish programme/products - weighted average per business:
  • International Buyers £69,700
  • UK Buyers £20,400
Exhibitors:
  • 85% of were satisfied/very satisfied with the business potential Expo offered
  • Make new contacts (94%)
  • Meet established contacts (65%)
  • Raise/maintain profile (89%)
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