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Buyers ProfilesWhy exhibit at the VisitScotland Expo?
VisitScotland work continuously to identify quality buyers from our key international and UK markets to attend VisitScotland Expo. Qualified buyers from are hosted and in addition to attending Expo have the opportunity to participate on one of the many group familiarisation trips or have a specific individual itinerary created for them. This is a vital component of Expo as it enables promotion of the entire country no matter where the event is held. It also ensures buyers experience the Scottish product first hand and develop their own relationships with Scottish suppliers.

Research results from Expo 2017 states that '94% respondents stated that they will feature Scotland in future programmes'.

Who are the buyers?
Buyers that attend Expo are a mix of new prospects to the Scottish market and mature buyers who have are knowledgeable of the Scottish product available. Buyers from emerging markets generally have a higher number of first time buyers than your more developed markets like USA and Germany. From the UK market we ensure that there is a good mix between new and mature buyers.

A buyer could be a Wholesaler, Tour Operator, Travel Agent or Carrier they will often attend Expo for day with some markets e.g. USA attending both days.

Research results from Expo 2017 state that 84% of international buyers and 93% of UK buyers anticipate introducing new/changing existing Scottish Programme/products post attending Expo 2017.



Why do buyers attend Expo?
Buyers attend Expo to find suppliers in order to expand or amend their current programmes or create additional tours.

Incoming handling agents also attend the event as buyers and as exhibitors. Based in Britain, they promote their expertise in putting together travel arrangements for the overseas consumer, in most cases in conjunction with a Tour Operator. They can be as important to you as the Tour Operators themselves. Take time to visit them on their stands. They will usually be members of UKinbound and/or Scottish Destination Management Association.

You can view a list of buyers attending when you have logged into the exhibitor zone. Please note that this list is updated constantly as we approve more buyers so do keep checking. Our appointment system is buyer-led but you can use this list to contact buyers you wish to meet requesting they make an appointment with you.

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Exhibitor Profile
Inverness Airport
At Inverness Airport we are renowned for our friendly and relaxed atmosphere.

We are a convienent and easy way to to start your tourning holidays in the highlands.

We have car hire companies on site, a business lounge and a host of locally produced food and retail in the airport terminal builiding.

We are also 5 minutes from Castle Stuart Golf Course and 15 minutes from the North Coast 500.

We have other airports within our group located at : Dundee, Shetland, Orkney, Wick, the Western Isles (Stornoway, Benbecula and Barra) and the Inner Hebridean islands of Islay and Tiree. We also have Campbeltown airport which is located on the mull of Kintryre.


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